REDDS Trade Leaflet

REDDS Outdoor

REDD's New bottle Campaign

REDD's Teaser Campaign

The Tanzanian market, as any illiterate market, a visual change of appearance can confuse your consumer. The REDD's bottle is under going a drastic change, from a translucent bottle to a green bottle.

We came up with concept of a Make Over, reinforcing the message that its the same inside more appealing outside. With the teaser ads we used the same model and showed her being transformed, at the same time we showed the transformation for the bottle.

The idea for the launch was to actually run a nation wide competition with the three finalists' make overs being revealed on the night.

REDD'S Photoshoot

This Photoshoot was done for the New Bottle Launch on the 13th of February 2010. I assisted in styling and artdirection.

NBC Collateral - childrens savings account

As we redid the whole CI all collateral are being replaced.