The Tourism Industry has launched a new tourism brand code named ‘Zimbabwe-A World of Wonders’ amid calls by government for the industry to achieve growth and regain lost markets.
A thunderous launch it was, that left buyers and investors and locals feeling like going for a holiday.
The climax of Sanganai/Hlanganai World travel and Africa Fair saw the colorful launch of the Tourism brand code named ‘Zimbabwe -A World of Wonders on Friday’.
To consolidate the new tourism destination brand, the sector came up with seven wonders and attractions within the country that tourists must not miss when they visit the country namely: Zimbabwe's warm and friendly people and unique culture, the mighty Victoria Falls, the Great Zimbabwe National monument, its rich history and heritage, pristine wildlife and the Lake Kariba and Matobo and the Eastern Highlands which are counted among the leading tourist attractions in Africa...read more
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