Tinga Tinga Art is a type of Social Commentary, this one depicts the effects of Malaria in a Community and how PSI improves life.
The Calendar got a bit of a make-over as they changed their CI mid project but it actually brings out the art more.
Monday, November 30, 2009
Wednesday, November 11, 2009
NBC new website
Although NBC is a very corporate brand, we try to keep the look interesting. Have a look at the full website
Monday, November 9, 2009
Zantel Babkubwa Mtelezo Zanzibar Campaign
Zantel is a Cellular Company quite similar to CellC. The interesting about communicating to people in Tanzania is there are two very distinct cultural groups namely 'Island' and 'Mainland'.
REDD'S festive season promotion
REDDS are relaunching with a new look on the 14th of February 2010 so to get old stock moving we are doing a Festive Season promotion.
Sunday, November 8, 2009
Saturday, November 7, 2009
NBC Brand Campaign
With the NBC brand campaign the idea was 'What bank is there for you every stage of you life'
NBC Calendar
Following the theme of the Christmas card the calendars were developed in a 'Wish you were here, we are' format. Although NBC is a very corporate brand they loved this idea.
Making corporate christmas cards interesting
Yes, it is that time of year again...and dont we all just love the christmas card and calendar season. Deciding that I could not handle another baobab with lights or vector stars I decided to use the NBC strategy which is 'The bank thats with you all way', and design christmas cards in the form of postcards from the bank manager to the clients.
NBC has over 50 branches nationwide, so NBC will be with you wherever you go this festive season.
Using Tanzania's amazing Tinga Tinga artists
Tinga Tinga is popular art form in Tanzania. They depict village life and make social commentary. PSI is a NGO that focusses on HIV/AIDS, malaria, water hygiene and family planning. We gave four artists 3 different theme and asked them to paint PSI involvement in the community in the specific theme. The results were amazing.
National Bank of Commerce gets a make over
We took over the NBC account in April 2008. Our first brief was to create a campaign for embedded funeral cover, a new benefit of the ordinary savings account. After discussing initial concepts with the team we realised we were completely on the wrong track. Cultural differences.
In Tanzania, when someone passes away the community contributes to the family so the value of funeral cover would be lost on Tanzanians. At this moment the strategy of NBC was born.
The bank thats with you all the way. Each piece of communication asks a question ; 'What bank...' and it is answered by 'The bank thats with you all the way'.
The NBC bank manager is represented by a hand of a businessman with a NBC cufflink. The Funeral Cover brief was solved by asking 'What bank would contribute money for your funeral?'
Taking a hard approach to Malaria
Although every second a child dies of malaria in Africa, people still don't sleep under nets. The strategy of this campaign is to target the parents make statements that end with 'unacceptable'. Already established in the market is the 'Malaria Haikubaliki'(malaria is unacceptable) logo, this reinforced the headline.
Share special moments with Coke and friends (via phone)
Coca Cola wanted a UTC promotion that would increase consumption. Cellular companies have launched promotion where with tsh500(the price of a Coke) you could talk unlimited for 3hours. This made consumers think twice about buying a coke. The UTC promotion would reward consumers with airtime.
Positioning Tanzania Cigarette Company
The Tanzania Cigarette Company started in 1961 and was opened by Julius Nyerere himself. Cigarette Advertising is still legal in Tanzania but is rumoured to be banned in the next year. TCC had to be firmly established and linked to their products. A three burst campaign was developed.
Burst 1: re-established the logo
Burst 2: linked the products to TCC
Burst 3: Explore the link between TCC and Tanzania with regards to heritage
How to explain an Iceberg to a country that only has ice on the top of Kilimanjaro
Because the concept of an Iceberg had to be communicated, the initial artwork showed the pack in different 'icy' environments.
Iceberg Identity Development
Iceberg Menthol is a product developed by the Tanzanian Cigarette Company when they realised Dunhill Menthol could pose a threat to them. Iceberg is a hard pack, premium cigarette with a white filter tip.
I worked on this project from the beginning starting with the logo.
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