The Tanzania Cigarette Company started in 1961 and was opened by Julius Nyerere himself. Cigarette Advertising is still legal in Tanzania but is rumoured to be banned in the next year. TCC had to be firmly established and linked to their products. A three burst campaign was developed.
Burst 1: re-established the logo
Burst 2: linked the products to TCC
Burst 3: Explore the link between TCC and Tanzania with regards to heritage
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